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PRSA, AMA Holiday Party Dec. 11 in Cincinnati

Post to: del.icio.us | | Posted by Maria Perez on November 19th, 2009
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The local chapters of the PRSA and American Marketing Association are celebrating the holidays together with a joint holiday party Friday, Dec. 11, at the Montgomery Inn, 9440 Montgomery Rd, in Cincinnati. Check-in and networking will begin at 11:30 a.m., followed by the lunch and program at noon.

The cost is $30 for Cincinnati PRSA, AMA members and PRSSA members; $45 for non-members. All non-members must prepay all reservations, and no reservations will be accepted if you still owe a balance from a previous event.

The cost includes plated lunch and complimentary valet parking. Please state if you will need a chef’s choice vegetarian meal when you make your reservation.

RSVP by noon on Tuesday, Dec. 8: http://www.cincinnatiprsa.org/meetings/index.php#dec09

Cancellations will be accepted until the final RSVP deadline. After that time, you will be billed for the cost of your reservation, even if unable to attend.

IABC Detroit Comedy Event Dec. 1 in Ferndale, Mich.

Post to: del.icio.us | | Posted by Maria Perez on November 19th, 2009
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The Detroit chapter of the IABC is hosting an event, “The Laugh’s On Us: Go Comedy Event,” Tuesday, Dec. 1, from 7:30 to 9 p.m., at Go Comedy, 261 E. Nine Mile Road, in Ferndale.

Members are invited to a free evening of networking and comedy — our way of saying thank you for supporting IABC Detroit during the past year.

While this event is free to IABC Detroit members, you must register by calling Nancy Skidmore by Nov. 23 at (248) 546-5490. Space is limited. Non-members are welcome to join the fun and can register for $15 per person via PayPal at www.iabcdetroit.com.

In the spirit of giving, we ask that you bring donations of canned goods for a local food bank or a new, unwrapped toy for Toys for Tots. Light snacks and a cash bar will be available.

IPRA Holiday Party Dec. 3 in McLean, Va.

Post to: del.icio.us | | Posted by Maria Perez on November 19th, 2009
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IPRA is hosting its holiday party Thursday, Dec. 3, from 11:30 a.m. to 1:30 p.m., at Maggiano’s Little Italy Restaurant, Tyson’s II/The Galleria, in McLean, Va.

Join IPRA as we celebrate the holiday season with a festival luncheon and networking celebration.

The cost is $30 for members, $40 for guests. On-site payment: $45 for members, $55 for guests. Register by Nov. 30 at https://secure.kinsail.com/results.asp?p=prsancc&pt=store&groupid=17704

Promo Opp: Children’s Books for Attendees of Charity/Media Event

Post to: del.icio.us | | Posted by Tasha Mitchell on November 18th, 2009
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For an upcoming charity/media event taking place on Thursday, Dec. 3, I’m currently seeking 100 children’s books to give the young attendees being honored.

For additional information on the event and charity, please contact Lance Buckley at lance@piercemattie.com by Friday, Nov. 20 at 5 p.m. EST.

Promo Opps: Products/Services for Dentists for the Greater NY Dental Meeting

Post to: del.icio.us | | Posted by Tasha Mitchell on November 18th, 2009
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Caffeine Awareness Alliance will have a booth at the Greater New York Dental Meeting. Over 50,000 dentists attended last year’s event and this year is expected to be much more. If you have unique items or services that appeal to dentists, then let me know.

Contact Marina Kushner at no2caf@xemaps.com by Nov. 20.

Promo Opp: Products/Services for Upcoming Women’s Culture, Trends and Travel Blog

Post to: del.icio.us | | Posted by Tasha Mitchell on November 18th, 2009
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Jappy O, an upcoming women’s trends and culture blog to debut in January, seeks pitches. Do you publicize a product or service that represents a trend on the cutting edge? Have you identified the newest beauty or fashion must-have? Do you offer female consumers aged 18-40 a unique service or experience? Then, share your story with us — anything from fashion and beauty to culture and the arts, entertainment, travel, personal gadgets, food and beverage, health and diet, and on and on. Entertainment, culture and hospitality in the NYC area are particularly relevant as well. Make your pitch punchy, fun and quick-to-the-point. Please include photos where possible. If you have samples or trials available, be sure to mention in your e-mail.

Contact Inna Getselis at JappyOblog@gmail.com by Nov. 30.

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At a time when people’s attention spans are limited to 140 characters or less, it’s more important than ever to be concise when crafting a compelling message that will draw the attention of the media you seek. How can you make your message stand out from the crowd? How will your expert’s pitch make it through all of the noise and be the one that makes it into print?

These questions — and more — were addressed by a panel of journalists and bloggers at a recent webinar, “Responding to Media Queries: How to Stand out from the Crowd,” hosted by ProfNet on Nov. 11 and moderated by Ted Skinner, vice president of public relations products, PR Newswire.

Panelists:

Dale Buss, a contributor to various publications, including The Wall Street Journal, USA Today, New York Times, BusinessWeek, Forbes.com, Edmunds.com, Advertising Age, Chief Executive Magazine, Industry Today, Newsmax
Stephane Fitch, Chicago bureau chief, Forbes
Samantha Rose Hunt, technology editor for TG Daily and founder of the SocialLite.org blog network

To listen to an archive of the webinar, go to http://budurl.com/pnwebinar

Following are highlights:

Dale Buss

Buss has been using ProfNet for about as long as it’s been around, and calls ProfNet “the single most effective reporting tool available.”

Buss said there seem to be fewer and fewer people who really understand the news business. Those who do, tend to be the ones he relies on most. He stressed the importance of responding to queries quickly, and said timeliness can often be a determining factor in which experts he chooses.

Among Buss’ pet peeves:

• PR people who ask him what he’s working on (unless he reaches out to them). His needs change every day.
• PR people who write, “Here’s who I represent,” and expect him to figure out how they’ll be useful to him. It’s up to the PR people to keep track of his needs.
• People who reply to a request and promise interviews with clients, especially CEOs, before they know whether they can actually deliver on the promise. Find out availability before replying.
• People who respond to queries with clients who only vaguely, if at all, match the expertise he requested. Only reply if you really match the expertise he’s asking for. Don’t offer “Y” if he’s asking for “X.”
• People who offer e-mail-only interviews. He hates them and tries to avoid them at all costs. Actual interviews result in much better stories.

Stephane Fitch

“The best way to work with me,” said Fitch, “is probably to use ProfNet. I’ve been using it on just about every story for 11 years.”

More and more companies are issuing much of their news on their sites, but Fitch said he wished more would also use one of the big newswires, which he trusts and which are reliable for asking for information the media need.

Some of Fitch’s dos and don’ts:

• Don’t reply to query with, “What’s the story all about?” He doesn’t know before he writes it.
• Don’t offer an e-mail-only interview. Fitch prefers to talk to the expert via phone or in person.
• Don’t send a “form letter” offering a story. Custom-pitch him, explaining why you think the story is right for him and Forbes. Fitch said he throws away about 95 percent of the pitches he gets, because they’re obviously not targeted specifically to him.
• Don’t worry about “sound bites,” which can be useless. Just tell your story; he’ll find the sound bites.

• Do know the company you’re pitching. Some PR people don’t know enough about the companies they rep, he said. Know the details.
• Do contact him to set up a coffee/lunch meeting. If you or your CEO is passing through Chicago, let him know. He values connecting with people/companies, and has never turned down an in-person meeting with a PR person who wants to find out more about what Forbes does.

Samantha Rose Hunt

Bloggers are a huge market — if you’re targeting correctly.

“Pitching to bloggers is different from pitching to journalists,” said Hunt. “Bloggers need to be pitched on a personal level. They’re the reality-TV version of the Internet.”

According to Hunt, bloggers live their lives on a more personal level than journalists. Pitches can’t be generic; they must be personalized. She recommends consulting with a company that deals closely with blogs/bloggers.

Bloggers prefer to interact with people they know, so it’s important to make a personal connection. Hunt suggests commenting on the blog and introducing yourself.

When pitching, be brief and to the point. Let the blogger know how it’ll benefit their audience, what they’ll get out of it.

Be persistent, but avoid overkill. Most bloggers have an editorial calendar. If they’re interested, they’ll let you know.

Lastly, don’t share confidential info. “If you say it, they will write it,” said Hunt. Only share what you don’t mind being blogged.

Promo Opp: Sponsors for National Business Women Enterprise Network’s Blog Contest

Post to: del.icio.us | | Posted by Tasha Mitchell on November 11th, 2009
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National Business Women Enterprise Network is a non-profit organization. I’d like to create a blog contest for our members and would like to offer complimentary gifts to the top five bloggers on our network. I’d like someone to sponsor the contest with donated items, like books, gift cards, etc. There is a $25-$150 fee per sponsor. They will receive a banner ad on the site.

Contact Shellye Lyons at info@nbwen.org by Nov. 25.

Latinos in Social Media Conference Dec. 11-12 in Washington, D.C.

Post to: del.icio.us | | Posted by Maria Perez on November 11th, 2009
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Latinos in Social Media (LatISM), the largest organization of social media professionals of Latino origin, is hosting LatISM DC, where Latino social media influentials and those interested in using the power of social media to reach Latinos will gather to exchange best practices and explore how Latinos are shaping online community-building and communications.

The event is taking place Friday, Dec. 11, from 6:30 to 8 p.m., and Saturday, Dec. 12, from 9 a.m. to 4 p.m., at NCLR’s Raul Yzaguirre Building, 1126 16th Street, NW, in Washington, D.C.

Learn from leading Latino social media influentials about reaching Latino/Hispanic audiences online through blogs, social networking sites, Twitter and online video.

Early registration is highly encouraged, as spacing is limited and on a first-come basis. To register, visit: http://latismdc.eventbrite.com

About LatISM:
Latinos in Social Media is the largest organization of social media professionals of Latino origin. LatISM members are bloggers, Twitterers, group leaders in social networks, social media consultants, government officials, non-profit program officers, developers and more. Together, we reach 1,970,000 Twitter accounts, 800,000 blog readers, 2,680,000 social network friends. Visit http://latismdc.wordpress.com for more information.

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Promote your product, service or travel getaway to an ultra-upscale audience at the Big Brothers Big Sisters of Greater Miami’s Annual VIP Golf Tournament. Forbes Magazine has named Big Brothers Big Sisters one of the top 10 charities (out of 200) to be worthy of donations. The organization is looking for high-value live- and silent-auction items by Wednesday, Nov. 11.

1. Live-auction items — minimum $5,000 value. Ideal for trips and golf destinations, jewelry and “experiences.” Donations will be featured among a small number of other items and highlighted by our auctioneer.

2. Silent-auction items — at least $500 value.

Please e-mail Michelle Villalobos at mivi@mivistaconsulting.com ASAP. Please include: 1) what you’d like to donate; 2) the value of your item; and 3) how you will send the item to us (gift certificate? sending the actual item?).