Nancy & Co, a high-end boutique known for discovering up-and-coming designer talent, has moved from Madison Ave to Lexington between 80th and 81st streets. They are marking the occasion with a grand opening Wednesday, May 21, from 5-9 p.m.

We are looking for celebrities (actresses, newscasters and other personalities who love to shop) to attend the event. We will have a photographer present, and commitments from high-end fashion press.

Please respond to Jene Luciani at jene@theonswitch.com by Tuesday, May 20.

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We are looking for items for 50 VIP gift bags for an upcoming charity event hosted by Nicole Richie. The event will be May 30 and the guest list includes A-list celebrities such as Gwen Stefani, Mischa Barton, Good Charlotte, as well as Nicole Richie’s friends and family. This is a red-carpet event for charity and the gift-bag admission fee is $500.

Please contact Meredith Garrett at meredith@signorellila.com by May 28. Product would need to be received no later than May 28.

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A social marketing campaign being developed for a NJ-based non-profit organization is seeking Latino celebrities and personalities from all walks of life — singers, media personalities, noted authors, performers, etc. — to serve as campaign faces for issue that strongly impacts the Latino and other communities and captures headlines on almost a daily basis.

The campaign will be distributed in New Jersey and debuts in the fall. Celebs with New Jersey connections are a plus! No financial remuneration; however, exposure includes print advertising, place-based media, public relations, television and radio PSAs.

For more information, please forward names and bios to Bill Zurynetz at bill@lostboysconsortium.com by May 16.

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During one magical, artistic and collaborative weekend, the distance between Nashville and Hollywood vanishes. The highly acclaimed Nashville Screenwriters Conference (NSC) brings Tinsel Town’s top writers, agents, managers, producers and studio executives together for one incredible open-to-the-public event. Celebrating its 10th Anniversary, this year’s NSC conference takes place May 30–June 1, at the Union Station Hotel in Nashville, Tenn.

We are seeking products for the following categories:

• 50 VIP Celeb/Panelist bag items
• 300 Attendee-bag items
• 25 Media gift-bag items

Please contact Lisa Jackson at Lisa@MaxMediaMail.com or (714) 865-5472 by May 23.

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Miss604.com is a hyper-local blog based in Vancouver, BC, that loves to support Canadian businesses. We cover everything from restaurant or winery reviews to tech gadgets and women’s shoes. We’d love to be able to promote your product or campaign in a sponsored blog post.

Miss604.com has over 40,000 unique visitors a month, is Technorati-ranked within the top 19,000 Web sites in the world, Google page rank 5 and is Canada’s 3rd Best Local Blog for 2008. I was named one of Vancouver’s “Tech Women to Watch” in 2008 by Raincity Studios.

Please contact Rebecca Bollwitt at Rebecca@Miss604.com by Sept. 1.

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b5media (b5media.com), based in Toronto, Canada, is a new media network with more than 300 niche sites, all leaders in their fields. Included on the network are such standout sites as Problogger and Copyblogger.

On June 20, b5media is hosting The Great Blog Off. We are challenging our bloggers to post once an hour for 24 hours. We’ll be taking pledges from our readers based on the number of hours that we can blog. Each channel has chosen a charity that relates to its subject (for example, the Business Channel will be donating our proceeds to Accion International). All money donated will be directed to charity.

This is a great opportunity for our bloggers to do something good for the respective communities that they blog about. To further encourage our bloggers to participate, we would like to offer prizes/incentives — T-shirts, computer-related gifts and other “fun” prizes are desired.

Companies that donate prizes/incentives for our bloggers would be acknowledged on the b5media home page, as well as within the respective channels.

We appreciate the opportunity to give back — we hope that you’ll join us!

Contact Kelly Erb at kelly.erb@b5media.com by June 13.

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The Alabama chapter of the PRSA is hosting a meeting, “Corporate Social Responsibility,” Tuesday, May 13, at 11:45 a.m., at the Alabama Power Metro Auditorium, 1313 6th Ave. North, in Birmingham.

“Business as usual” now includes a new dimension, “corporate social responsibility.” Does your work culture embrace the notion of making the world better through its talents and resources? Or is it lagging behind when it comes to giving back to the community, nation and world?

Learn from professionals who either teach or practice corporate social responsibility.

Keynote speaker Tiffany Davila-Dunne is director of corporate and social responsibility for the BBVA Group, a multinational financial services group with 95,000 employees, 35 million customers and 1 million shareholders — in 32 countries.

A professional development seminar will follow, from 1:30 to 4:15 p.m., featuring a panel discussion from those whose expertise involves corporate social responsibility. Joining Davila-Dunne on the panel will be Ken Rysedorph, principal, NextGen Buildings; and Vickie Cox Edmonson, Ph.D., assistant professor of management at UAB.

Then join a breakout group lead by one of the panelists for an interactive discussion about a particular area of corporate social responsibility. You will have the chance to rotate between all three groups. Breakout sessions include:

“Telling your Organization’s CSR Story to Multiple Audiences”
Do you ever wish you could get inside the head of your audience to find out how they experience your CSR message? This workshop will help you do just that. Edmonson will share her research on how different individuals receive an organization’s CSR message differently. You will walk away with practical tips to help you better position your organization’s CSR message based on demographics such as age, gender, race and ethnicity.

“Global Trends in CSR”
Whether your organization is just beginning to craft a CSR strategy or is examining its current one, it is important to understand today’s CSR issues and trends are, both nationally and internationally. In this workshop, Davila-Dunne will share some of the global trends in CSR and the major social issues, both national and international, that organizations should consider as they create and communicate their CSR strategy.

“When Doing Good Pays: CSR meets ROI”
While in the past many organizations viewed CSR activities as necessary benevolence, organizations are getting better every day at measuring the impact of CSR on employee engagement, positive brand awareness and the bottom line. Rysedorph will share the history of CSR’s evolution from giving money to making money. You will learn how your organization can better quantify “doing good,” and communicate this return on investment to top management.

Cost:

Lunch meeting only: free for PRSA-Alabama chapter members, $20 for non-members, $10 for students

Seminar only: $30 for chapter members and non-members, $15 for students

Lunch and seminar: $45 for members and non-members-$45, $20 for students

Register online at www.alabamaprsa.org/rsvp.php by Friday, May 9, at noon.

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PR Newswire and the Business Development Institute are co-sponsoring a conference, “Generational Communications: X + Y = Boomers?” The event is taking place Thursday, June 19, from 1:30 to 6 p.m., at the Graduate Center/CUNY, 365 Fifth Ave., in New York.

The Millennials, or Generation Y, born between 1976 and 2001, represent the largest generation since the baby boomers. Almost all of them own a computer, cell phone and use instant messaging every day. They rely on their friends for everything, in terms of what influences their buying behavior. The baby boomers, born between 1945 and 1964, will start to retire in 2011. How boomers spend money and consumer products is very different from later generations, yet represents a huge opportunity for companies that understand their changing needs. This conference will explore case studies from leading companies that have had success in segmenting their communications according to generation.

Case Studies:

NBC’s Insights into Generational Segmentation
Alan Wurtzel, president, Research and Media Development, NBC Universal Research
NBC Universal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. Wurtzel will share a behind-the-scenes perspective on how and why NBC segments its strategy according to age.

Lessons Learned from Unilever’s Dove Campaign for Real Beauty
Stacie Bright, senior communications marketing manager, Unilever
Bright has received multiple industry awards, including the PRSA Best of Show Silver Anvil and the PR Week Award for the Consumer Launch Campaign of the Year. She will share her experiences on how generational segmentation played a key role in this highly successful campaign.

Additional speakers:

· Deidre Bigley, VP, marketing, IBM Software, Americas
· Emily Kanders Goldfischer, vice president, public relations, Loews Hotels
· Bill Kircos, director, product and technology media relations, Intel Corporation
· Kirsten Paragona, director, corporate media relations, Cognizant Technology Solutions

Register before May 19 and save $50 with the early bird special: $145 (registration code: PRNEB). The standard registration fee is $195.

To register, visit www.bdionline.com/generational/registration.aspx

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The Westchester/Fairfield chapter of the PRSA is hosting a meeting, ” How Going Green Can Impact Your PR Programs & Strategies,” Tuesday, May 13, at Antonee’s, 115 North Broadway, in White Plains, N.Y. Networking and registration begin at noon, followed by the program from 12:30 to 1:45 p.m.

Virtually everybody is going “green,” exhibiting attitudes and behaviors to some degree when it comes to discussing the environment and global warming. But what does going green mean for your PR programs and strategies?

Larry Gottlieb, managing director for Burson-Marsteller, will discuss the different shades of green and how they can color your PR campaigns. Discover the difference between a “bright green” and a “green ignorant,” and their impact on PR. Learn key insights from one of the largest U.S. research studies conducted on this timely topic. See what consumers really think about the “green machine” overtaking the nation.

The cost is $35 for members and $40 for non-members with reservations by April 9; $50 for all walk-ins. For reservations, contact Susan Greenberg at (914) 205-3370 or susan@mindingyourbusiness.net

For more information, visit www.prsa-wf.org

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Spring in the Hamptons! Join leading investment bankers, fund managers, deal lawyers, advisory professionals and more at Convergence 2008: M&A Summit in the Hamptons — June 16-18 in Southampton, N.Y.

Limited sponsorship and speaking opportunities, as well as booth/table openings, are still available. We’re also seeking high-end branded merchandise/food stuffs for registrants bags, awards reception. (Must be in-hand by June 10.) This is an ideal opportunity to position firm, individual product or service to CEOs and other high-net-worth individuals in the $1.6 trillion (U.S. 2007) M&A industry.

Agenda, speakers and more info online at http://themaforum.org/html/hampton_event.html

Please contact Cindy Smith at Info@TheMAForum.org by June 10.

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