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Posted by Maria Perez on May 8th, 2008
The Alabama chapter of the PRSA is hosting a meeting, “Corporate Social Responsibility,” Tuesday, May 13, at 11:45 a.m., at the Alabama Power Metro Auditorium, 1313 6th Ave. North, in Birmingham.
“Business as usual” now includes a new dimension, “corporate social responsibility.” Does your work culture embrace the notion of making the world better through its talents and resources? Or is it lagging behind when it comes to giving back to the community, nation and world?
Learn from professionals who either teach or practice corporate social responsibility.
Keynote speaker Tiffany Davila-Dunne is director of corporate and social responsibility for the BBVA Group, a multinational financial services group with 95,000 employees, 35 million customers and 1 million shareholders — in 32 countries.
A professional development seminar will follow, from 1:30 to 4:15 p.m., featuring a panel discussion from those whose expertise involves corporate social responsibility. Joining Davila-Dunne on the panel will be Ken Rysedorph, principal, NextGen Buildings; and Vickie Cox Edmonson, Ph.D., assistant professor of management at UAB.
Then join a breakout group lead by one of the panelists for an interactive discussion about a particular area of corporate social responsibility. You will have the chance to rotate between all three groups. Breakout sessions include:
“Telling your Organization’s CSR Story to Multiple Audiences”
Do you ever wish you could get inside the head of your audience to find out how they experience your CSR message? This workshop will help you do just that. Edmonson will share her research on how different individuals receive an organization’s CSR message differently. You will walk away with practical tips to help you better position your organization’s CSR message based on demographics such as age, gender, race and ethnicity.
“Global Trends in CSR”
Whether your organization is just beginning to craft a CSR strategy or is examining its current one, it is important to understand today’s CSR issues and trends are, both nationally and internationally. In this workshop, Davila-Dunne will share some of the global trends in CSR and the major social issues, both national and international, that organizations should consider as they create and communicate their CSR strategy.
“When Doing Good Pays: CSR meets ROI”
While in the past many organizations viewed CSR activities as necessary benevolence, organizations are getting better every day at measuring the impact of CSR on employee engagement, positive brand awareness and the bottom line. Rysedorph will share the history of CSR’s evolution from giving money to making money. You will learn how your organization can better quantify “doing good,” and communicate this return on investment to top management.
Cost:
Lunch meeting only: free for PRSA-Alabama chapter members, $20 for non-members, $10 for students
Seminar only: $30 for chapter members and non-members, $15 for students
Lunch and seminar: $45 for members and non-members-$45, $20 for students
Register online at www.alabamaprsa.org/rsvp.php by Friday, May 9, at noon.
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