The archive of the PR Newswire webinar, “Multicultural Communications Perspectives: Communicating to the Hispanic Market,” held June 5 in New York, is now available at www.videonewswire.com/event.asp?id=39810
A transcript is also available here
By 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin, and the U.S. Hispanic market’s buying power, which has steadily grown over the years, is expected to reach $1.2 trillion.
With the number of Hispanic media outlets in the U.S. at an all-time high, there are many new opportunities to reach diverse Hispanic communities throughout the country.
In this webinar, a panel of experts discussed the opportunities these communities bring to professional communicators. Presentations included case studies and recommendations on Hispanic marketing and public relations best practices.
Panelists were:
· Ursula Mejia-Melgar, marketing manager, Hispanic Ventures, General Mills (to view slide presentation, visit http://services.prnewswire.com/_pdf/ursula_mejiamelgar.pdf)
· David Duckenfield, marketing director, Yahoo! Telemundo (visit http://services.prnewswire.com/_pdf/david_duckenfield.pdf for slide presentation)
· Maritza Guimet, president & founder, Florida Media Market (slide presentation available at http://services.prnewswire.com/_pdf/maritza_guimet.pdf)
If you would like more information about any of the topics discussed during the webinar, or would like more information on PR Newswire’s Multicultural Services, e-mail information@prnewswire.com or call (888) 776-0942.