By Bill Stoller, publisher, “Free Publicity, The Newsletter for PR-Hungry Businesses” (www.PublicityInsider.com/freepub.asp)
In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for the writer of a press release. When the [...]

Trade Talk | No Comments »

By Sue Masaracchia-Roberts
The June Publicity Club of Chicago luncheon featured the how-tos and what-not-to-dos of pitching stories to morning television producers.
The panel included: Vicki Zwart, from the WBBM/CBS-2 Morning News; Allison Hunter, executive producer for WGN-TV’s morning news, from 5 to 9; and Kristy Finch from WFLD-TV. Jeff Leshay, from Edelman PR and a former [...]

Trade Talk | No Comments »