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Archive for November, 2007

Highlights of PCC Meeting: Unleashing the Power of Social Media

Posted by Maria Perez on November 30th, 2007

Social media was the topic du jour at the most recent Publicity Club of Chicago luncheon, in which panelists discussed how to transform marketing efforts and reach an even greater audience by connecting people and ideas online.
Speakers:
· Mark Scheffler, founder and executive producer of online video magazine BusinessPOV.com
· Jordan Ayan, chairman of Create-It! Inc., a technology consulting [...]

Tip of the Month: Responding to ProfNet Queries

Posted by Maria Perez on November 1st, 2007

By Joanne L. Harris, freelance journalist and PR professional
As a PR/marketing consultant and as a journalist, I am afforded the opportunity to understand the needs of both sides of the fence.
As a journalist, I write about a wide array of subjects for newspapers and magazines. In any given month, I can write about careers, spa [...]