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Archive for December, 2007

Archive of PR Newswire/ProfNet Webinar Now Available

Posted by Maria Perez on December 14th, 2007

PR Newswire recently hosted a webinar, “Strengthening Your Media Relations with ProfNet,” to explore how communications professionals can cost-effectively build relationships with journalists by utilizing all the tools available in ProfNet.
The presentation covered how to:
· Receive and respond to daily leads from journalists seeking expert sources
· Proactively engage with media by connecting with journalists you couldn’t access [...]

Tip of the Month: Get Proactive with Expert & Daily Topic Alerts

Posted by Maria Perez on December 6th, 2007

Have you got an expert who can discuss a timely news topic but aren’t sure how to alert the media to the expert’s availability? Take advantage of ProfNet’s Expert & Daily Topic Alerts service, which is included in full ProfNet memberships.
Expert Alerts are sort of a “reverse query” — instead of a reporter asking for [...]

Hanley Wood’s Digital Home

Posted by Maria Perez on December 4th, 2007

Following is a Q&A with Brad Grimes, editor of Hanley Wood’s Digital Home:
By Greg Shemitz
Q: What’s your background as a journalist? What are your responsibilities at Digital Home?
A: I’ve been writing and editing technology stories since 1991 when I started my career at Ziff Davis’ PC Magazine. After getting my master’s degree in journalism from [...]