PR Newswire recently hosted a webinar, “Strengthening Your Media Relations with ProfNet,†to explore how communications professionals can cost-effectively build relationships with journalists by utilizing all the tools available in ProfNet.
The presentation covered how to:
· Receive and respond to daily leads from journalists seeking expert sources
· Proactively engage with media by connecting with journalists you couldn’t access individually
· Create expert profiles that can be searched by journalists
· Gain additional exposure by linking to expert profiles in news releases
· Maximize your ROI by combining reactive and proactive methods
Special guest journalists Catharine Hamm from the Los Angeles Times and James Burnett from the Miami Herald discussed how the media use ProfNet, including tips on writing an effective pitch.
Presented by:
Juliet Herman, director of ProfNet
To listen to an archive of the webinar, please visit http://www.videonewswire.com/event.asp?id=44358