ProfNet and CSRwire have joined forces. And now you have a direct connection to experts and journalists covering issues of diversity, philanthropy, socially responsible investing, environment, human rights, workplace issues, business ethics, community development and corporate governance.
With the addition of corporate social responsibility, ProfNet will now provide coverage in 13 industries to mark ProfNet’s first [...]

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By Sue Masaracchia-Roberts
With the shrinking of news outlets in print, there has been an increased emergence of online media, necessitating that PR professionals seek out new avenues to communicate news about their clients or organizations.
To assist in updating PR pros on new online options, the January Publicity Club of Chicago luncheon featured three leading bloggers, [...]

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By Sue Masaracchia-Roberts, Publicity Club of Chicago
A panel of top editorial board editors told a packed PCC luncheon that editorial boards are taking a different look at their responsibilities and approach to the needs of their respective media outlets.
Jeffrey Bierig, former Chicago Tribune media relations manager and now the director of media relations for the [...]

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By Aliza Sherman
As a reporter receiving dozens of e-mail pitches daily, here are some things that would make my life easier, set your pitch apart from the rest and improve your chances of getting ink for your client. Let’s start from the top.
1. Focus Your Subject
I can’t tell you how many pitches I [...]

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