Take Your Brand to the Movies with the Pop Bag!
Reach women at the “Sex & the City” movie, as well as the summer and fall 2008 romantic comedies. Reach families, children and tweens at “Kung Fu Panda,” “Wall*E,” “Indiana Jones,” “Kit Kittredge: An American Girl.” And, reach guys at “Hancock,” “Wanted,” “The International,” “Ghost Town,” and many other movies all throughout 2008. We’ll cover any movie, in various neighborhoods all throughout Manhattan.
The Pop Bag is distributing gift bags to movie theater audiences for the first time, presenting an opportunity for brands to tie in with the enjoyment of the movies.
Place a product, coded coupon and/or brochure directly in the hands of a targeted movie theater audience, captive in their seats — a marketer’s dream.
We fill each bag with products and then distribute them to audiences in the lobby of movie theaters before the movie — so people can sit in their seats and test and read everything.
The Pop Bag is matched with particular market segments, based on movie types. For example, bags with female-related products are at romantic comedies, family and children’s items at kids’ films, etc.
Brands receive the benefit of an entire movie theater audience focusing on the contents of the Pop Bag for a half hour, enjoying a product sample or reading about products.
Pop Bag Inside: product sample, coded coupon, catalog, postcard or brochure.
Pop Bag Outside: brand logo — alone or integrated into a design (for any company that wants to sponsor a bag) — or give us your own bag!
Call for prices; we’ll work within your budget! Contact us for deadlines.
Please contact Kim Taylor, Pamela Craig and Regula Kurzen at (917) 318-0902 by Dec. 31. Web site: www.thepopbag.com