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Archive for May, 2008

Tip of the Month: ProfNet Glossary

Posted by Maria Perez on May 20th, 2008

Booster. Turnoff. Member Inquiry. You’ve heard the terms from time to time, but do you really know what they mean? Here’s a rundown of the terms we use for our different options and services:
Booster: A booster is an Opportunity that is being re-sent, usually because the reporter needs additional sources.
Cloaked Query: When reporters submit [...]

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Highlights of Publicity Club of Chicago April Meeting

Posted by Maria Perez on May 1st, 2008

With the daily print media marketplace consolidating and shrinking news staffs, important placement opportunities still exist at the often-overlooked suburban media outlets. This fact was put into focus at the Publicity Club of Chicago’s (PCC) annual suburban meeting in Oakbrook, Ill.
The panel included Business Ledger Editor Don Kopriva; Daily Herald Assistant City Editor Anne Halston; [...]

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