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Archive for July, 2008

The More You Know about Local TV Beat Reporters, the Greater Your Placement Opportunities

Posted by Maria Perez on July 11th, 2008

By Sue Masaracchia-Roberts
Susan Anderson, award-winning former CBS general assignment reporter and current adjunct Northwestern University Medill School of Journalism professor, moderated a trio of local Chicago beat reporters in June at the final Publicity Club of Chicago luncheon of the club year. Following are highlights of the discussion:
Susan Anderson, founder and president, S.E.A. Communications
susan@ownthestory.com
Among the [...]

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Tip of the Month: Responding to Opportunities

Posted by Maria Perez on July 8th, 2008

By Sandra Beckwith:
An author I was coaching by phone this week mentioned that she was frustrated. She responds to queries from journalists looking for her particular expertise, but never hears back from the reporters — not even a “Thanks, but no thanks,” e-mail. “Is it always like this?” she asked.
I noted that responding to these [...]

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