By Sue Masaracchia-Roberts
Whether it is hospital and healthcare systems mergers and acquisitions, medical advances or the impact of the economy on healthcare delivery, health topics remain in the forefront of the news.
To help provide an idea of where PR can contribute to healthcare coverage, the Publicity Club of Chicago meeting on Dec. 3 featured five [...]
We recently put out a call to ProfNet members, asking them tell us about their media hits in 2008, whether as a result of a reporter query, from sending out an Expert Alert or connecting with a reporter via the Experts Database.
Following are some of their success stories, shared with the members’ permission. If you [...]
By David Brimm
Bad things sometimes happen to good companies, so it is up to public relations professionals to communicate bad news in such a way as to minimize the long-term damage to the reputation of the organization.
A panel of experts addressed this topic during the November meeting of the Publicity Club of Chicago, entitled, [...]