By Sue Masaracchia-Roberts
Branding integrates public affairs, media relations, reputation management and marketing, so “you can do nothing better than create a great brand that shows value and creates and emotional resonance with its customers,” according to branding expert Jack Trytten, who addressed the January meeting of the Publicity Club of Chicago. Trytten was joined by [...]
The Handyguys are two avid DIYers sharing their experiences working around the house. They produce “The Handyguys Podcast,” a weekly radio show online that features answers to listener questions, head-to-head tool tests and other DIY and home improvement topics. The weekly podcasts are posted every Thursday at 5 p.m. Eastern Time. “The Handyguys Podcast” is [...]
We recently asked our members to share their best success stories of 2008 (see: Getting Publicity: How ProfNet Helped Members in 2008)
As a follow-up, we asked some of those members to also share a few of their best practices for using ProfNet to connect with reporters.
Our tip: Always include “ProfNet” in the subject line of [...]