PR Newswire has a new project in the works to help you connect with the burgeoning Hispanic market: ProfNet en Español.
Media specializing in the Hispanic space still prefer to receive news and story ideas in Spanish — and soon, with ProfNet en Español, you will be able to do just that.
With more than 5,000 Spanish-language journalists, producers, bloggers, reporters and more on our ProfNet en Español press list*, you will be able to reach them in-culture and, more importantly, in-language.
A few stats on the Hispanic market in the U.S.:
• According to the Pew Hispanic Center, by 2020, one out of every six people living in the U.S. will be of Hispanic descent.
• U.S. Hispanics will represent $1 trillion in purchasing power by 2010**.
• Spanish-language Univision beat ABC for average viewers, 3.76 million to 3.21 million***.
• According to eMarketer, there are now 24.6 million U.S. Hispanics on the Internet, and by 2012, the number of U.S. Hispanics online will reach 29.4 million.
• The Hispanic Voter Project at Johns Hopkins University estimated that the Democratic presidential candidates spent at least $4 million on Spanish-language television advertising this term.
Stay tuned for more information and for details on how you can develop or expand your relationships with U.S. Hispanic media.
In the meantime, if you currently have Spanish-speaking experts listed in ProfNet’s Experts Database, we recommend updating their profile to contain the words “Spanish” or “Español,” so their profiles are searchable by reporters looking for Spanish-speaking sources.
Also, we are now accepting Expert Alerts in Spanish. For more information on how to submit Expert Alerts, click here.
Questions? E-mail us at productsupport@prnewswire.com
* Powered by Hispanic PR Wire
** USA Today, January 2006
*** Nielsen ratings for Monday, July 21, 2008