From Kristen Ross, R/P Marketing Public Relations (www.r-p.com):
At R/P Marketing Public Relations, ProfNet serves as a great pitching tool. We appreciate the ability to target specific topics, allowing us to efficiently monitor and pitch.
In particular, one of our clients, Halley Consulting Group, has a very targeted niche as a national physician practice management firm. So when we saw a cloaked query on physician payments, we jumped on it — and we’re glad we did! It turned out to be one of our biggest ProfNet hits: a Los Angeles Times story, on the front page of the health section.
It was as simple as one, two, three: 1) The query was included in the daily e-mail and we reached out to the reporter. 2) An interview was scheduled within a couple days. 3) The article was published in a week’s time, in print and online: http://articles.latimes.com/2009/feb/02/health/he-payment2
What’s more, the coverage opened the door to additional media opportunities from readers of the article.