PR Newswire and the Business Development Institute is hosting a conference, “The Social Consumer: B2C Case Studies and Roundtables,” Thursday, Nov. 12, from 8 a.m. to 1 p.m., at The Graduate Center/CUNY, 365 Fifth Ave., in New York.
The impact of social communications cannot be understated. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners and employees. Social communications is now part of an integrated marketing and communications platform for most leading organizations. This conference will showcase how leading brands are using social communications to achieve tangible business goals.
Case studies:
· Keynote case study: McDonald’s Serves Up Social Media: presented by Heather Oldani, director, communications, McDonald’s U.S.A.
· Intuit’s Quicken iPhone Application Connects with 25- to 35-Year-Olds: presented by Scott Gulbransen, senior manager, corporate communications, Intuit Inc.
· Allstate Insurance’s Use of Social Media: presented by Marcia Hansen, marketing manager, direct marketing, Allstate
· JetBlue Soars with Social Customer Service: presented by Morgan Johnston, manager, corporate communications, JetBlue Airways
· The Roger Smith Hotel Increases Occupancy & Builds its Brand via Social Media: presented by Adam Wallace, new media manager, The Roger Smith Hotel & Brian Simpson; assistant food and beverage director, The Roger Smith Hotel
Registration is $195. For more information, or to register, click here.