Bulldog Reporter’s PR University is hosting an audio conference, “What Do Women Want? Top Women’s Media Share Hot Topics, Pitching Tips and Best PR Practices for Reaching Millions of Readers,” Thursday, Nov. 12, at 1 p.m. EDT.
If you don’t know what women want — and where they go to get it — you’re missing a huge opportunity to get your product, brand, personality or news in front of millions of American consumers who wield incredible economic power in today’s new economy.
Put simply, women control 80 percent of all household purchases, according to Entrepreneur. Upshot: If you can reach them through the media they trust most, you can reach their hearts — and pocketbooks.
Learn how it’s done and boost your chances of scoring golden ink and precious airtime in the nation’s top women’s lifestyle media, including leading mommy bloggers, by sitting in on this advanced meet-the-editors training session. You’ll discover how to grab the attention of editorial gatekeepers at the most influential titles in this space, what they are covering in the months and year ahead, and what editorial hot buttons you must hit when pitching them (and their competition). You’ll walk away with exclusive relationship-building tips and enjoy a rare behind-the-scenes look into the very best practices and techniques your team needs to boost your hit rate in this sector’s glossiest pages, most widely watched programming and most widely browsed sites.
Presenters:
• Alison Brower, executive editor, Redbook (circ. 2,209,060)
• Jonna Gallo Weppler, articles director, Family Circle (circ. 3,914,927)
• Lea Goldman, features editor, Marie Claire (circ. 992,595)
• Angela Ebron, articles director, Woman’s Day (circ. 3,800,000)
• Nancy Minikes, research editor, features, Woman’s World (circ, 1,423,742)
The cost is $299 per dial-in site (unlimited attendance per dial-in site). To register, call 800-959-1059 or click here.