PR Newswire is hosting a free webinar, “Powerhouse News Releases: Writing for Print, Broadcast and the Web,” Wednesday, July 16, at 1 p.m. EDT.
News releases aren’t just for journalists anymore — they’re read by bloggers, customers, shareholders and consumers alike. Join us for a free webinar and learn how to craft news releases that appeal [...]
Bulldog Reporter’s PR University is hosting an audio conference, “Pitching News Magazines: Editors at Top Weeklies Show PR How to Reach Millions,” Thursday, July 10, at 1 p.m. EDT.
Nothing guarantees becoming a household name overnight quite like a hit in any of the newsweeklies who together reach close to 10 million Americans each week. Put [...]
Bulldog Reporter is hosting a webinar, “Management Secrets of High-Performance PR Departments: Traits Every Communications Team Must Embrace in Changing Times,” Wednesday, July 2, at 1 p.m. EDT.
PR departments have never had more challenges — or opportunities. Online media is creating whole new territories for PR to cover, while at the same time ultra-demanding bosses [...]
The Direct Marketing Association is hosting “Direct Marketing Institute,” a three-day seminar that offers an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise and update their knowledge. We’ll cover all the core aspects of direct marketing, from the basics to the latest concepts in [...]
The Direct Marketing Association is hosting a webinar, ” Personalized Cross-Channel Marketing with PURLs,” Thursday, July 10, from 1 to 2 p.m.
Have you heard about the new PURL and GURL? What was once known as a classy piece of jewelry and your sister who would wear it are now direct marketing tools known for generating [...]
The Direct Marketing Association is hosting a webinar, “Segmentation and Targeting: Moving Beyond Acculturation,” Tuesday, July 8, from 1 to 2 p.m.
Successful targeting and segmentation really is the heart of captivating direct marketing. Understanding who and how we should be targeting, what we should be offering and emphasizing, and how we can build a system [...]
PR Newswire and the Business Development Institute are hosting a seminar, “Green Communications,” Tuesday, July 15, from 1:30 to 6 p.m. EDT, at the Graduate Center/CUNY, 365 5th Ave., in New York.
Recent history shows that green initiatives are more than just a passing trend; they are a part of daily life. Individuals, communities, and companies [...]
IABC is hosting a Business Writing Conference (www.iabc.com/bw) Oct. 2-3 at The Allerton Hotel Chicago.
Speakers include:
· John Sturtevant, “America’s Expert on Clear Writing,” The Writing Workshop;
· Ann Wylie, president, Wylie Communications;
· Don Ranly, Ph.D., professor emeritus, Missouri School of Journalism;
· Shel Holtz, ABC, principal, Holtz Communication & Technology;
· Ed Bernacki, director, The Idea Factory;
· Paul Matalucci, president, Wordwright Communications;
· Shawn M. Kahle, [...]
The archive of the PR Newswire webinar, “Multicultural Communications Perspectives: Communicating to the Hispanic Market,” held June 5 in New York, is now available at www.videonewswire.com/event.asp?id=39810
A transcript is also available here
By 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin, and the U.S. [...]