Most veteran journalists recognize PR’s legitimate role in newsgathering, and many want to help forward-thinking practitioners bridge the gap between PR and the press. The savviest of these now go on record with a panel of their PR-side colleagues who’ve mastered the fine art of building mutually beneficial long-term relationships with top-tier journalists.

In just 90 minutes, these media insiders and media relations gurus alike will reveal the traits and strategies that separate their favorite PR pros from the rest. Sit in on this exclusive panel with some of the biggest bylines today and the people who pitch them, to learn the time-tested techniques practiced by PR’s media mavens — and discover how you, too, can earn a place on the media’s good side, along with prominent placement in its leading outlets. Not only will you walk away with a practical program of tried and true tactics for boosting your media prowess and hit rate, but you’ll also discover new, exciting ways to incorporate social media, Twitter and other emerging tools into your media relations program.

Presenters:

· Robert H. Christie, vice president, communications, Dow Jones & Company
· Richard L Harris, director, afternoon programming, NPR
· Charlie White, deputy editor, DVICE.com, NBC Universal; co-host, “Coolness Roundup”
· Jennifer Risi, executive vice president, Global Strategic Media Group, Weber Shandwick

The cost is $299 per dial-in site (unlimited attendance per dial-in site). To register, call (800) 959-1059 or click here.

Blogs are no longer fringe media — in fact, most traditional media outlets now feature wide-reaching bloggers in the editorial mix. What’s more, leading blogs can make or break a launch, and some have almost single-handedly managed to bring major corporate monoliths to their knees with just one post.

Yet, even as bloggers rise in prominence and even frequently set the national press corps’ coverage agenda, they typically demand to be approached differently than their mainstream media (MSM) counterparts. So what are the new rules of pitching online influencers? What traditional media relations practices must you abandon entirely when it comes to working with bloggers, and which can you salvage? How do you build long-term relationships with the online influencers your consumers turn to most for their news and opinions now? Can you tap Twitter or other social media channels to become part of the online conversation?

A panel of top bloggers will share answers to these and other critical questions designed to break down today’s best blog-pitching practices and turn you and your team into blog PR experts so you can actively drive results and messaging for your company or client’s service, brand or product.

Presenters:

· David Kiley, senior business correspondent, BusinessWeek (circ. 933,566); editor, Brand New Day, BusinessWeek.com; editor, AutoBeat, BusinessWeek.com
· Mark Frauenfelder, editor-in-chief, Make: Technology on Your Time magazine; founder, BoingBoing
· Rachel Sklar, former senior contributing editor, Huffington Post
· Patrick W. Gavin, associate editorial page editor, Washington Examiner (circ. 260,000); contributing editor, FishbowlDC
· Steve Hall, editor, Adrants; co-founder, MarketingVOX

The cost is $299 per dial-in site (unlimited attendance per dial-in site). To register, call (800) 959-1059 or click here.

Drew Kerr, president of one of the country’s hottest PR agencies, Four Corners Communications, will tell you about some bad PR habits you didn’t even know you have — and how you can break them.

The symptoms are easy to detect: The Eight Most Overused Phrases in Public Relations; Sleep-Inducing Press Releases; and the Silent But Deadly New Business Pitch. Find out how you can kick the bad PR habits that are hurting your reputation and learn how you can develop new habits that will help you achieve success for yourself and your clients.

Kerr is founder and president of Four Corners Communications (www.four-corners.com), a NY-based PR consultancy that has specialized in launching, building and positioning digital and traditional brands. Kerr is best known for launching and establishing Maxim, the most successful media brand launch in two decades, including magazine, Web site, WAP site and licensed properties. His must-read blog, PR Rock and Roll, was named one of the 32 slots in its PR Blog Competition in August 2008.

The cost is $35 for members and $40 for non-members with reservations by Jan. 13; $50 for all walk-ins. For reservations, contact events@prsa-wf.org or call Dover Secretarial, (603) 742-1971. For more information, visit www.prsa-wf.org.

PR firms, advertising and marketing agencies, publishers and new media companies are now fighting over what is now becoming the next gold rush in marketing services — content marketing.

Come hear content marketing expert and acclaimed author Joe Pulizzi (”Get Content. Get Customers“) speak about the changing nature of the industry, and why offering or expanding your content marketing services may be the right move for you and your company.

During this session you will learn:

· The key trends that are changing the marketing landscape
· What does PR do without media companies?
· What does the content marketing industry look like now?
· How to operationalize and profit from content creation

The cost is $23 for PRSA Cincinnati chapter members, $35 for non-members, and $18 for PRSSA members. Register by noon on Wednesday, Jan. 7. Reservations are required.

To register and prepay online, visit http://www.cincinnatiprsaregister.org/meeting_reg_form111.htm. You may also register by sending an e-mail to acampbell@fuse.net or calling (513) 792-0402. Please state if you will need a chef’s choice vegetarian meal when you make your reservation. Cancellations will be accepted until the RSVP deadline. After that time, you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location, we are billed for the meal you order whether you use it or not.

In today’s Web 2.0 world, it is easier than ever for organizations to communicate directly with target audiences. The rise of user-generated content, blogs and a growing universe of social media is changing the face of public relations. What are the social media tools PR practitioners need to understand and incorporate into their campaigns? How do communications tactics change as news is delivered and consumed in real time? What are the common pitfalls to avoid when developing a social media strategy?

In this roundtable discussion, a panel of experts will provide an overview of the social media landscape, outline the new rules of engaging social media and, most importantly, present several real-world case studies demonstrating how you can Tweet, blog and Digg your way to the top.

Moderator: Kel Kelly of Kel & Partners

Panelists:

· A.J. Gerritson, 451 Marketing
· Mike Hollywood, Cone
· Dianna Huff, DH Communications
· Ted Weismann, Lois Paul & Partners

The cost is $35 for Pub Club and PRSA members, $65 for non-members, and $25 for non-member students. There’s no charge for Pub Club student members.

To register, visit https://www.pubclub.org/programs_registration.php?p=26

The world is changing fast. The economy, political landscape and global events dynamically affect our businesses. Organizations don’t have the luxury of reacting and responding over long periods of time. Consumers are empowered by embracing social media tools over the Internet. Twittering moms recently caused Johnson & Johnson to remove an advertisement and issue an apology within hours. This is only one of many examples. Valuable brands need to know and respond, real-time, to what is being said about them. Marketing and communications leaders need to understand what strategies and tools are available for them to embrace their consumers.

This event will gather the best and brightest minds to explore how the communications industry is becoming more and more real-time.

· What are case studies of leading organizations who embrace real-time communications?
· How does real-time allow you to build communities with customers and prospects?
· How do leading organizations manage and defend their brand reputations?
· What are the new tools and technologies?
· How do you maintain core values and principals while maximizing flexibility for unforeseen events?
· What can be learned from crisis communications when challenged with real-time events?

Event highlights:

· Keynote presentation by Ray Kerins, vice president/worldwide communications, Pfizer, Inc., will share how the communications environment has changed for the world’s largest pharmaceutical company
· Industry panel discussion with leaders from Yammer, Disney, AECOM; moderated by Sarah Milstein, author of “Twitter and the Micro-Messaging Revolution”
· Attendees will participate in two separate 40-minute interactive roundtable sessions with no more than 10 people each. Each session will be moderated by a thought leader and have its own topic.

Attendee profile:

Three-hundred senior marketing, communications and media professionals from Fortune 1000, middle market and emerging growth companies are expected to attend. Over 1,000 are expected to tune in to the live PR Newswire/MultiVu webcast.

Registration fee: $145.

For more information, including registration, please visit the Web site at www.bdionline.com/realtimecommunications

Use promo code PRNEB before Dec. 18 for an early bird discounted rate of $95.

A transcript is also available here

By 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin, and the U.S. Hispanic market’s buying power, which has steadily grown over the years, is expected to reach $1.2 trillion.

With the number of Hispanic media outlets in the U.S. at an all-time high, there are many new opportunities to reach diverse Hispanic communities throughout the country.

In this webinar, a panel of experts discussed the opportunities these communities bring to professional communicators. Presentations included case studies and recommendations on Hispanic marketing and public relations best practices.

Panelists were:

· Ursula Mejia-Melgar, marketing manager, Hispanic Ventures, General Mills (to view slide presentation, visit http://services.prnewswire.com/_pdf/ursula_mejiamelgar.pdf)
· David Duckenfield, marketing director, Yahoo! Telemundo (visit http://services.prnewswire.com/_pdf/david_duckenfield.pdf for slide presentation)
· Maritza Guimet, president & founder, Florida Media Market (slide presentation available at http://services.prnewswire.com/_pdf/maritza_guimet.pdf)

If you would like more information about any of the topics discussed during the webinar, or would like more information on PR Newswire’s Multicultural Services, e-mail information@prnewswire.com or call (888) 776-0942.