Need tips for technology public relations? Learn from the experts how to garner coverage in this major media market. Competition is tough, especially when today’s journalists have the added responsibility of finding content that will “go viral.”

So what really is newsworthy in the digital age? Are stories crafted specifically to drive page hits? What will make your company or client stand out that will translate well across print, online and social networking channels? How can you get the attention of a technology editor using tools like Twitter, Facebook, etc.?

This interactive event will be an insightful and informative discussion moderated by Kevin O’Marah, AMR Research’s chief strategy officer.

Panelists:

• Jim Kerstetter, CNET
• Wade Roush, Xconomy
• Laurie McLaughlin, CIO
• Jackie Noblett, Boston Business Journal

The cost is $35 for Pub Club & PRSA members, $65 for non-members, $25 for non-member students, and free for Pub Club student members. To register: https://www.pubclub.org/programs_registration.php?p=38

Get an insider’s view of the new Center for Civil & Human Rights museum with Executive Director Doug Shipman and members of the center’s leadership, design and fundraising teams.

The meeting will take place at Maggiano’s Buckhead, 3368 Peachtree Road NE, in Atlanta. Registration begins at 11:30 a.m., followed by the luncheon and program and noon.

For more information, contact Denise Grant at 770-440-6369 or visit www.prsageorgia.org.

What makes you so special? Can you describe your key differentiators in 20 seconds? Learn how to develop your own personal brand and other career boosting tips at this IABC Detroit breakfast meeting. Donna DeLosh, vice president and career management consultant at Right Management, will discuss tips for job hunting, résumés and networking skills. We’ll also practice our newly sharpened networking skills.

The cost is $10 for members and $20 for non-members. To register, via PayPal, go to www.iabcdetroit.com. You do not need a PayPal account to use PayPal.

Contact Nancy Skidmore at nskidmore@earthlink.net or 248-546-5490 with any questions.

If you don’t know what women want — and where they go to get it — you’re missing a huge opportunity to get your product, brand, personality or news in front of millions of American consumers who wield incredible economic power in today’s new economy.

Put simply, women control 80 percent of all household purchases, according to Entrepreneur. Upshot: If you can reach them through the media they trust most, you can reach their hearts — and pocketbooks.

Learn how it’s done and boost your chances of scoring golden ink and precious airtime in the nation’s top women’s lifestyle media, including leading mommy bloggers, by sitting in on this advanced meet-the-editors training session. You’ll discover how to grab the attention of editorial gatekeepers at the most influential titles in this space, what they are covering in the months and year ahead, and what editorial hot buttons you must hit when pitching them (and their competition). You’ll walk away with exclusive relationship-building tips and enjoy a rare behind-the-scenes look into the very best practices and techniques your team needs to boost your hit rate in this sector’s glossiest pages, most widely watched programming and most widely browsed sites.

Presenters:

• Alison Brower, executive editor, Redbook (circ. 2,209,060)
• Jonna Gallo Weppler, articles director, Family Circle (circ. 3,914,927)
• Lea Goldman, features editor, Marie Claire (circ. 992,595)
• Angela Ebron, articles director, Woman’s Day (circ. 3,800,000)
• Nancy Minikes, research editor, features, Woman’s World (circ, 1,423,742)

The cost is $299 per dial-in site (unlimited attendance per dial-in site). To register, call 800-959-1059 or click here.

Juliette Powell, social media expert and author of “33 Million People in the Room,” will be the guest speaker. All attendees are requested to bring cans of food that will be donated to the local food bank, Long Island Cares, in affiliation with Feeding America, the national charitable partner for Morton’s The Steakhouse.

The cost is $45 for IABC, PRPLI, SHRM and SMPS members; $55 for non-members; $25 for students. (Add $5 if paying at the door.) Professionals “in transition”: Call for a special, limited-time discount.

Prepay via PayPal at www.iabc-li.com. Please bring a printout of your PayPal receipt to the meeting. Credit cards will not be taken at the door, but cash and checks will be accepted.

RSVP: Ann Middleman, 516-334-3434 or register@admmarketing.com

The impact of social communications cannot be understated. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners and employees. Social communications is now part of an integrated marketing and communications platform for most leading organizations. This conference will showcase how leading brands are using social communications to achieve tangible business goals.

Case studies:

· Keynote case study: McDonald’s Serves Up Social Media: presented by Heather Oldani, director, communications, McDonald’s U.S.A.
· Intuit’s Quicken iPhone Application Connects with 25- to 35-Year-Olds: presented by Scott Gulbransen, senior manager, corporate communications, Intuit Inc.
· Allstate Insurance’s Use of Social Media: presented by Marcia Hansen, marketing manager, direct marketing, Allstate
· JetBlue Soars with Social Customer Service: presented by Morgan Johnston, manager, corporate communications, JetBlue Airways
· The Roger Smith Hotel Increases Occupancy & Builds its Brand via Social Media: presented by Adam Wallace, new media manager, The Roger Smith Hotel & Brian Simpson; assistant food and beverage director, The Roger Smith Hotel

Registration is $195. For more information, or to register, click here.

This three-day event, now in its eighth year, boasts interactive workshops, lectures, and presentations by an outstanding and freely accessible faculty composed of best-selling authors, editors from major publishing houses, and literary agents, all of whom value meeting and working with a diverse group of creative people passionate about writing.

For more information, visit www.lajollawritersconference.com

Designed for emerging talent or those already managing internal communication activities, Melcrum’s Internal Communications Black Belt program will take you from tactician to strategist.

Using recent research, case studies, planning tools, templates and processes, topics including assessment, planning, messaging, change, social media and measurement are covered in this three-day program. The small class size (25 max) allows for maximum learning through discussion, teaching, small group exercises and one-on-one problem solving.

Sign up for the Toronto session in October or the Washington, D.C.-area session in November at www.melcrum.com or by calling 312-379-6500.

A transcript is also available here

By 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin, and the U.S. Hispanic market’s buying power, which has steadily grown over the years, is expected to reach $1.2 trillion.

With the number of Hispanic media outlets in the U.S. at an all-time high, there are many new opportunities to reach diverse Hispanic communities throughout the country.

In this webinar, a panel of experts discussed the opportunities these communities bring to professional communicators. Presentations included case studies and recommendations on Hispanic marketing and public relations best practices.

Panelists were:

· Ursula Mejia-Melgar, marketing manager, Hispanic Ventures, General Mills (to view slide presentation, visit http://services.prnewswire.com/_pdf/ursula_mejiamelgar.pdf)
· David Duckenfield, marketing director, Yahoo! Telemundo (visit http://services.prnewswire.com/_pdf/david_duckenfield.pdf for slide presentation)
· Maritza Guimet, president & founder, Florida Media Market (slide presentation available at http://services.prnewswire.com/_pdf/maritza_guimet.pdf)

If you would like more information about any of the topics discussed during the webinar, or would like more information on PR Newswire’s Multicultural Services, e-mail information@prnewswire.com or call (888) 776-0942.