At a time when people’s attention spans are limited to 140 characters or less, it’s more important than ever to be concise when crafting a compelling message that will draw the attention of the media you seek. How can you make your message stand out from the crowd? How will your expert’s pitch make it [...]
By Sue Masaracchia-Roberts
Whether it is hospital and healthcare systems mergers and acquisitions, medical advances or the impact of the economy on healthcare delivery, health topics remain in the forefront of the news.
To help provide an idea of where PR can contribute to healthcare coverage, the Publicity Club of Chicago meeting on Dec. 3 featured five [...]
At the September Publicity Club of Chicago luncheon, producers from two Chicago public affairs programs discussed the opportunities for PR people to book clients who can weigh in on political and community affairs topics on their shows.
Following are highlights of the discussion, courtesy of the PCC’s Sue Masaracchia-Roberts:
Tracye Campbell, segment producer
WTTW-TV
A television producer for 16 [...]
By Sue Masaracchia-Roberts
Coinciding with ABC-TV’s “190 North” celebrating its 10th anniversary as Chicago’s most watched television entertainment and lifestyle program, a panel — consisting of program host and executive producer Janet Davies, producer Rubye Wilson, and senior program producer Holly Grisham — shared tips on pitching the Chicago Emmy-winning show. The show airs Sundays at [...]
By Sue Masaracchia-Roberts
Susan Anderson, award-winning former CBS general assignment reporter and current adjunct Northwestern University Medill School of Journalism professor, moderated a trio of local Chicago beat reporters in June at the final Publicity Club of Chicago luncheon of the club year. Following are highlights of the discussion:
Susan Anderson, founder and president, S.E.A. Communications
susan@ownthestory.com
Among the [...]
With the daily print media marketplace consolidating and shrinking news staffs, important placement opportunities still exist at the often-overlooked suburban media outlets. This fact was put into focus at the Publicity Club of Chicago’s (PCC) annual suburban meeting in Oakbrook, Ill.
The panel included Business Ledger Editor Don Kopriva; Daily Herald Assistant City Editor Anne Halston; [...]
With the news landscape ever shifting and changing, a prestige panel of business editors and reporters addressed the future of business news during the March Publicity Club of Chicago luncheon. John Vita, national communications director, Grant Thorton, LLP, moderated the discussion, which featured Wall Street Journal Deputy Bureau Chief Joe Barrett, FOX Business Network Reporter [...]
At the February meeting of the Publicity Club of Chicago, Julie Deardorff from the Chicago Tribune and Lewis Lazare from the Chicago Sun-Times held a lively discussion about the evolution of print news and the future of daily newspapers. Moderator Sue Margraf from GreenMark PR led the discussion.
Following are highlights of the discussion, courtesy of [...]
By Sue Masaracchia-Roberts, Publicity Club of Chicago
A panel of top editorial board editors told a packed PCC luncheon that editorial boards are taking a different look at their responsibilities and approach to the needs of their respective media outlets.
Jeffrey Bierig, former Chicago Tribune media relations manager and now the director of media relations for the [...]
By Aliza Sherman
As a reporter receiving dozens of e-mail pitches daily, here are some things that would make my life easier, set your pitch apart from the rest and improve your chances of getting ink for your client. Let’s start from the top.
1. Focus Your Subject
I can’t tell you how many pitches I [...]