Called “IR Room,” the new tool is built upon the same award-winning technology as PR Newswire’s MediaRoom service, a tool that today powers hundreds of online media rooms for small, medium and large organizations including Boeing, Varian Medical Systems, Bristol-Meyers Squibb, The American Heart Association and Home Depot, among others. With IR Room, investor relations professionals now have full control over the investor relations pages on their company’s Web site, with the ability to create, upload and change content easily from anywhere with Internet access, at any time.

This all-in-one communication tool is seamlessly integrated into a company’s Web site so the investor relations pages match the look and feel of the entire site. IR Room features automatic posting of news releases when distributed over PR Newswire, stock quotes, interactive charting, opt-in investor notifications and much more. IR Room also helps the IR practitioner meet Sarbanes-Oxley requirements without separate maintenance of a corporate governance page.

Alan Wallace, senior vice president, corporate communications, CyberDefender Corp, a user of both PR Newswire’s MediaRoom and IR Room services, commented, “Prior to IR Room, I was not able to find an IR solution that was this flexible or priced as competitively. I also found the IR Room, and the MediaRoom service, to be the best tools I have seen when it comes to SEO optimization for every aspect of a press room. This includes every title tag and keyword by page, which is especially great for press releases. Other options include easy-to-administer RSS feeds, the ability to allow visitors to submit releases (and other content) to social bookmarking sites or blogs, a site registration page so media and other site visitors can sign up to receive press releases and even the ability to have people sign up for podcasts. The team had us ready to go with a working IR room in record time with functionality that exceeded my expectations. If you need an IR room, I can’t think of a better solution.” To view CyberDefender’s IR Room, visit http://cyberdefender.investorroom.com.

Through a password-protected interface, IR Room users can post, edit, and change information, including text, high-resolution photos, audio, video, and any other files relevant to the company and its audiences. The site contains several customizable links and pages for archiving reports and press releases, an interactive calendar for event notification, and dark pages that can be activated to include information on upcoming analyst meetings, conference calls or other investor events, as well as for crisis communications. Built-in metrics powered by Google Analytics tools help IR professionals track the use and effectiveness of their IR Room.

IR Room also includes a Google Site Search bar, social media links and RSS feeds. According to Ira Krawitz, senior vice president of IR services at PR Newswire, IR Room benefits all stakeholders from the creators of the content to the recipients: “The benefit of IR Room extends beyond the investor relations officers tasked with keeping the online repository up-to-date; it is also extremely beneficial to those who regularly visit the site to gather information, such as investors, analysts, customers, business partners and the media, because the breadth of content is well-organized and easy to navigate.”

To learn more about IR Room, please visit http://www.investorroom.com.

About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers’ news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire’s leading services include ProfNet; eWatch; MEDIAtlas; Search Engine Optimization; MediaRoom; MediaSense; MultiVu; U.S. Newswire, the preeminent policy newswire in the industry; Vintage Filings, the fastest-growing Edgar filing company; and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

To view the Multimedia News Release, go to http://www.prnewswire.com/mnr/prnewswire/31696/

PR Newswire has developed a new CSR channel within ProfNet, where experts in diversity, philanthropy, socially responsible investing, environment, human rights, workplace issues, business ethics, community development and corporate governance, can connect directly with journalists who are working on relevant stories, in addition to interacting and sharing ideas and information with each other.

“CSR programs are becoming more and more of a driving force behind many business initiatives,” said Juliet Herman, director of ProfNet, PR Newswire. “Those in charge of these initiatives within organizations need a forum to share best practices and to engage with environmental, social, or other subject-matter experts. ProfNet was created over a decade ago as a forum for connecting communications professionals, experts and the media, and was really one of the first truly social networks of its kind. It is therefore perfectly suited to become the platform for a CSR community network.”

Through a successful partnership with CSRwire, the leading distributor of corporate social responsibility and sustainability news, reports and information, PR Newswire has been delivering its members’ news directly to influential audiences such as investors, journalists, analysts, academics, activists, influencers at CSR organizations, socially responsible investment houses, NGOs, educational institutions and government bodies within the CSR community since October 2007. The addition of CSR experts into the ProfNet network is a natural extension of this partnership.

“Although CSR is a growing trend among smart businesses, it is still a relatively new practice and as with anything new it is always beneficial to collaborate and share best practices with peers,” said Greg Schneider, chief operating officer of CSRwire. “ProfNet has connected leading academic, business and non-profit experts with the media successfully for more than a decade and it is precisely what the CSR community needs to elevate these increasingly important issues. We are excited to be able to leverage ProfNet’s proven capabilities into the CSR community that we work with so closely and so passionately.”

Effective immediately, ProfNet is now transmitting daily media opportunities on CSR-related topics to the tens of thousands of communications professionals representing ProfNet experts. In addition, CSR experts that are paying members of ProfNet can create profiles within the ProfNet database for access by media and other experts. Subscribers to ProfNet search the database using keywords such as environment, green business, and sustainability to find these profiles and connect with experts directly.

About ProfNet
ProfNet (www.profnet.com) is an online community of academics, government officials, business people, non-profit executives, and other subject matter experts. Through ProfNet, journalists, and many non-media professionals such as meeting planners, bloggers, corporate researchers, publishers, analysts, and authors can connect with these experts for story sources, speaking events, to keep up on trends and initiate relationships.

ProfNet Opportunities (formerly ProfNet Queries) enables reporters to send short descriptions of the stories and the type of experts they are seeking to the tens of thousands of experts in the ProfNet database. ProfNet Opportunities are available in 13 categories with the recent addition of Corporate Social Responsibility. In January, ProfNet distributed 3,010 ProfNet Opportunities, the most in its 15-year history.

Reporters can also sign up to receive, via email, Expert Alerts, short story ideas summarizing an expert’s perspective on a timely issue or trends, and Daily Topic Alerts, a round-up of experts on a particular timely issue or trend culled from the Expert Alerts. Currently, the ProfNet expert database has more than 25,000 experts profiles.

About CSRwire LLC
CSRwire is the leading source of corporate social responsibility and sustainability news, reports and information. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire’s syndication network and News Alerts. CSRwire content covers issues of Diversity, Philanthropy, Socially Responsible Investing (SRI) Environment, Human Rights, Workplace Issues, Business Ethics, Community Development and Corporate Governance. CSRwire is a member of the United Nations Global Compact, the world’s largest global corporate citizenship initiative.

As part of this new service, through a partnership with Times Square2 (www.timessquare2.com), customers will also benefit from having their photos rendered, in 15-second increments, on the Reuters digital billboard in Times Square, which reaches more than 1.5 million people each day.

Among the 175-plus Web sites that will render PR Newswire’s customer photos as part of PR Newswire’s new Internet Photo Distribution service are the Los Angeles Times, ABC Television affiliates, MarketWatch and Yahoo!

“Visual elements provide more depth to any story, and oftentimes adding a photo to a news release means the difference between the media writing a story about the news or passing on it altogether,” said Dan Hennes, director of photo services, PR Newswire. “It’s no different for consumers reading information online. An interesting photo grabs readers’ attention and draws them into a story in a way that simple text may not. We have been offering photo rendering to select consumer news sites for a number of years, and the launch of our new Internet Photo Distribution service will vastly increase their visibility by posting them on a robust network of more than 175 Web sites.”

PR Newswire’s Internet Photo Distribution service can be added to any news release. PR Newswire also offers other photo services, including national Associated Press PhotoExpress distribution, delivering customers’ photos to the desktops of photo editors at newspapers, television stations and magazines nationwide through AP’s premier photo delivery system; Total Photo Archive, which archives photos in NewsCom and AP digital photo archives for access by 20,000 news outlets worldwide; and Assignment Photography services that locates photographers around the world for customer photo shoots.

About PR Newswire
PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting, measurement, and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences, including the news media, the investment community, government decision-makers and the general public, with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers’ news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire’s leading services include ProfNet Experts, eWatch, MEDIAtlas, Search Engine Optimization, MediaRoom, MediaSense, MultiVu and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.