Booster. Turnoff. Member Inquiry. You’ve heard the terms from time to time, but do you really know what they mean? Here’s a rundown of the terms we use for our different options and services:
Booster: A booster is an Opportunity that is being re-sent, usually because the reporter needs additional sources.
Cloaked Query: When reporters submit [...]
ProfNet is the ultimate PR tool, increasing the visibility of your experts quicker than ever. We’ve changed some names and revitalized this powerful service, but the scope and excellence remain unmatched.
Here is a glance at the new feature names:
Opportunities (formerly Queries): requests from journalists seeking commentary from experts interested in increasing visibility
Expert Alerts (formerly Leads): [...]
ProfNet and CSRwire have joined forces. And now you have a direct connection to experts and journalists covering issues of diversity, philanthropy, socially responsible investing, environment, human rights, workplace issues, business ethics, community development and corporate governance.
With the addition of corporate social responsibility, ProfNet will now provide coverage in 13 industries to mark ProfNet’s first [...]
October’s tip of the month comes from Bob Winn, product support specialist, who shares his tips for creating and editing expert profiles:
One way to increase media exposure for your organization or clients is to make sure your roster of expert profiles is up-to-date. If there are any outdated expert listings, simply follow these instructions to [...]