PR Newswire’s industry-leading ProfNet expert network, in partnership with CSRwire.com — The Corporate Social Responsibility Newswire, is poised to become the foremost social network for authorities in corporate social responsibility (CSR) issues to congregate and share their expertise amongst peers and with the media.
To view the Multimedia News Release, go to http://www.prnewswire.com/mnr/prnewswire/31696/
PR Newswire has developed [...]

Product News, ProfNet Community, Trade Talk | No Comments »

ProfNet is the ultimate PR tool, increasing the visibility of your experts quicker than ever. We’ve changed some names and revitalized this powerful service, but the scope and excellence remain unmatched.
Here is a glance at the new feature names:
Opportunities (formerly Queries): requests from journalists seeking commentary from experts interested in increasing visibility
Expert Alerts (formerly Leads): [...]

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ProfNet and CSRwire have joined forces. And now you have a direct connection to experts and journalists covering issues of diversity, philanthropy, socially responsible investing, environment, human rights, workplace issues, business ethics, community development and corporate governance.
With the addition of corporate social responsibility, ProfNet will now provide coverage in 13 industries to mark ProfNet’s first [...]

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PR Newswire recently hosted a webinar, “Strengthening Your Media Relations with ProfNet,” to explore how communications professionals can cost-effectively build relationships with journalists by utilizing all the tools available in ProfNet.
The presentation covered how to:
· Receive and respond to daily leads from journalists seeking expert sources
· Proactively engage with media by connecting with journalists you couldn’t access [...]

MediaWire, ProfNet Community, Trade Talk | No Comments »

By Joanne L. Harris, freelance journalist and PR professional
As a PR/marketing consultant and as a journalist, I am afforded the opportunity to understand the needs of both sides of the fence.
As a journalist, I write about a wide array of subjects for newspapers and magazines. In any given month, I can write about careers, spa [...]

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October’s tip of the month comes from Bob Winn, product support specialist, who shares his tips for creating and editing expert profiles:
One way to increase media exposure for your organization or clients is to make sure your roster of expert profiles is up-to-date. If there are any outdated expert listings, simply follow these instructions to [...]

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