By Sandra Beckwith:
An author I was coaching by phone this week mentioned that she was frustrated. She responds to queries from journalists looking for her particular expertise, but never hears back from the reporters — not even a “Thanks, but no thanks,” e-mail. “Is it always like this?” she asked.
I noted that responding to these [...]
The “Product of the Year” title has been the standard of consumer-voted confidence for product innovation in Europe for the last two decades, and this year it launches in the U.S. for the first time.
Product of the Year (POY) is announcing a call for entries on consumer packaged goods launched between January 2007 and June [...]
Booster. Turnoff. Member Inquiry. You’ve heard the terms from time to time, but do you really know what they mean? Here’s a rundown of the terms we use for our different options and services:
Booster: A booster is an Opportunity that is being re-sent, usually because the reporter needs additional sources.
Cloaked Query: When reporters submit [...]
Entries are now being accepted for the fourth-annual Health at Work Award, hosted by ComPsych and honoring organizations that have demonstrated commitment to promoting health and wellness for their employees.
Winners are selected based on how innovative the wellness program is, how it is delivered and promoted, and what results have been achieved.
Four categories of organizations [...]
With the news landscape ever shifting and changing, a prestige panel of business editors and reporters addressed the future of business news during the March Publicity Club of Chicago luncheon. John Vita, national communications director, Grant Thorton, LLP, moderated the discussion, which featured Wall Street Journal Deputy Bureau Chief Joe Barrett, FOX Business Network Reporter [...]
Investor relations professionals challenged to keep investors up-to-date with real-time information, while complying with stringent regulations set forth by Congress and the U.S. Securities & Exchange Commission, can now do so easily and cost-effectively through a new tool introduced today by PR Newswire.
Called “IR Room,” the new tool is built upon the same award-winning technology [...]
PR Newswire’s industry-leading ProfNet expert network, in partnership with CSRwire.com — The Corporate Social Responsibility Newswire, is poised to become the foremost social network for authorities in corporate social responsibility (CSR) issues to congregate and share their expertise amongst peers and with the media.
To view the Multimedia News Release, go to http://www.prnewswire.com/mnr/prnewswire/31696/
PR Newswire has developed [...]
ProfNet is the ultimate PR tool, increasing the visibility of your experts quicker than ever. We’ve changed some names and revitalized this powerful service, but the scope and excellence remain unmatched.
Here is a glance at the new feature names:
Opportunities (formerly Queries): requests from journalists seeking commentary from experts interested in increasing visibility
Expert Alerts (formerly Leads): [...]
ProfNet and CSRwire have joined forces. And now you have a direct connection to experts and journalists covering issues of diversity, philanthropy, socially responsible investing, environment, human rights, workplace issues, business ethics, community development and corporate governance.
With the addition of corporate social responsibility, ProfNet will now provide coverage in 13 industries to mark ProfNet’s first [...]
By Sue Masaracchia-Roberts
With the shrinking of news outlets in print, there has been an increased emergence of online media, necessitating that PR professionals seek out new avenues to communicate news about their clients or organizations.
To assist in updating PR pros on new online options, the January Publicity Club of Chicago luncheon featured three leading bloggers, [...]