We recently put out a call to ProfNet members, asking them tell us about their media hits in 2008, whether as a result of a reporter query, from sending out an Expert Alert or connecting with a reporter via the Experts Database.
Following are some of their success stories, shared with the members’ permission. If you [...]
By David Brimm
Bad things sometimes happen to good companies, so it is up to public relations professionals to communicate bad news in such a way as to minimize the long-term damage to the reputation of the organization.
A panel of experts addressed this topic during the November meeting of the Publicity Club of Chicago, entitled, [...]
At the September Publicity Club of Chicago luncheon, producers from two Chicago public affairs programs discussed the opportunities for PR people to book clients who can weigh in on political and community affairs topics on their shows.
Following are highlights of the discussion, courtesy of the PCC’s Sue Masaracchia-Roberts:
Tracye Campbell, segment producer
WTTW-TV
A television producer for 16 [...]
By Sue Masaracchia-Roberts
Coinciding with ABC-TV’s “190 North” celebrating its 10th anniversary as Chicago’s most watched television entertainment and lifestyle program, a panel — consisting of program host and executive producer Janet Davies, producer Rubye Wilson, and senior program producer Holly Grisham — shared tips on pitching the Chicago Emmy-winning show. The show airs Sundays at [...]
By Sandra Beckwith:
An author I was coaching by phone this week mentioned that she was frustrated. She responds to queries from journalists looking for her particular expertise, but never hears back from the reporters — not even a “Thanks, but no thanks,” e-mail. “Is it always like this?” she asked.
I noted that responding to these [...]
Booster. Turnoff. Member Inquiry. You’ve heard the terms from time to time, but do you really know what they mean? Here’s a rundown of the terms we use for our different options and services:
Booster: A booster is an Opportunity that is being re-sent, usually because the reporter needs additional sources.
Cloaked Query: When reporters submit [...]
With the news landscape ever shifting and changing, a prestige panel of business editors and reporters addressed the future of business news during the March Publicity Club of Chicago luncheon. John Vita, national communications director, Grant Thorton, LLP, moderated the discussion, which featured Wall Street Journal Deputy Bureau Chief Joe Barrett, FOX Business Network Reporter [...]
Investor relations professionals challenged to keep investors up-to-date with real-time information, while complying with stringent regulations set forth by Congress and the U.S. Securities & Exchange Commission, can now do so easily and cost-effectively through a new tool introduced today by PR Newswire.
Called “IR Room,” the new tool is built upon the same award-winning technology [...]
PR Newswire’s industry-leading ProfNet expert network, in partnership with CSRwire.com — The Corporate Social Responsibility Newswire, is poised to become the foremost social network for authorities in corporate social responsibility (CSR) issues to congregate and share their expertise amongst peers and with the media.
To view the Multimedia News Release, go to http://www.prnewswire.com/mnr/prnewswire/31696/
PR Newswire has developed [...]
ProfNet is the ultimate PR tool, increasing the visibility of your experts quicker than ever. We’ve changed some names and revitalized this powerful service, but the scope and excellence remain unmatched.
Here is a glance at the new feature names:
Opportunities (formerly Queries): requests from journalists seeking commentary from experts interested in increasing visibility
Expert Alerts (formerly Leads): [...]