By Sue Masaracchia-Roberts, Publicity Club of Chicago
A panel of top editorial board editors told a packed PCC luncheon that editorial boards are taking a different look at their responsibilities and approach to the needs of their respective media outlets.
Jeffrey Bierig, former Chicago Tribune media relations manager and now the director of media relations for the [...]
By Aliza Sherman
As a reporter receiving dozens of e-mail pitches daily, here are some things that would make my life easier, set your pitch apart from the rest and improve your chances of getting ink for your client. Let’s start from the top.
1. Focus Your Subject
I can’t tell you how many pitches I [...]
PR Newswire recently hosted a webinar, “Strengthening Your Media Relations with ProfNet,†to explore how communications professionals can cost-effectively build relationships with journalists by utilizing all the tools available in ProfNet.
The presentation covered how to:
· Receive and respond to daily leads from journalists seeking expert sources
· Proactively engage with media by connecting with journalists you couldn’t access [...]
Have you got an expert who can discuss a timely news topic but aren’t sure how to alert the media to the expert’s availability? Take advantage of ProfNet’s Expert & Daily Topic Alerts service, which is included in full ProfNet memberships.
Expert Alerts are sort of a “reverse query” — instead of a reporter asking for [...]
Social media was the topic du jour at the most recent Publicity Club of Chicago luncheon, in which panelists discussed how to transform marketing efforts and reach an even greater audience by connecting people and ideas online.
Speakers:
· Mark Scheffler, founder and executive producer of online video magazine BusinessPOV.com
· Jordan Ayan, chairman of Create-It! Inc., a technology consulting [...]
By Joanne L. Harris, freelance journalist and PR professional
As a PR/marketing consultant and as a journalist, I am afforded the opportunity to understand the needs of both sides of the fence.
As a journalist, I write about a wide array of subjects for newspapers and magazines. In any given month, I can write about careers, spa [...]
October’s tip of the month comes from Bob Winn, product support specialist, who shares his tips for creating and editing expert profiles:
One way to increase media exposure for your organization or clients is to make sure your roster of expert profiles is up-to-date. If there are any outdated expert listings, simply follow these instructions to [...]
By Bill Stoller, publisher, “Free Publicity, The Newsletter for PR-Hungry Businesses” (www.PublicityInsider.com/freepub.asp)
In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for the writer of a press release. When the [...]
By Sue Masaracchia-Roberts
The June Publicity Club of Chicago luncheon featured the how-tos and what-not-to-dos of pitching stories to morning television producers.
The panel included: Vicki Zwart, from the WBBM/CBS-2 Morning News; Allison Hunter, executive producer for WGN-TV’s morning news, from 5 to 9; and Kristy Finch from WFLD-TV. Jeff Leshay, from Edelman PR and a former [...]
The archive of the PR Newswire webinar, “Multicultural Communications Perspectives: Communicating to the Hispanic Market,” held June 5 in New York, is now available at www.videonewswire.com/event.asp?id=39810
A transcript is also available here
By 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin, and the U.S. [...]