Need tips for technology public relations? Learn from the experts how to garner coverage in this major media market. Competition is tough, especially when today’s journalists have the added responsibility of finding content that will “go viral.”

So what really is newsworthy in the digital age? Are stories crafted specifically to drive page hits? What will make your company or client stand out that will translate well across print, online and social networking channels? How can you get the attention of a technology editor using tools like Twitter, Facebook, etc.?

This interactive event will be an insightful and informative discussion moderated by Kevin O’Marah, AMR Research’s chief strategy officer.

Panelists:

• Jim Kerstetter, CNET
• Wade Roush, Xconomy
• Laurie McLaughlin, CIO
• Jackie Noblett, Boston Business Journal

The cost is $35 for Pub Club & PRSA members, $65 for non-members, $25 for non-member students, and free for Pub Club student members. To register: https://www.pubclub.org/programs_registration.php?p=38

http://www.centralvalleybusinesstimes.com/stories/001/?ID=13515

If you’d like more info on Expert Alerts, click here.

Get an insider’s view of the new Center for Civil & Human Rights museum with Executive Director Doug Shipman and members of the center’s leadership, design and fundraising teams.

The meeting will take place at Maggiano’s Buckhead, 3368 Peachtree Road NE, in Atlanta. Registration begins at 11:30 a.m., followed by the luncheon and program and noon.

For more information, contact Denise Grant at 770-440-6369 or visit www.prsageorgia.org.

What makes you so special? Can you describe your key differentiators in 20 seconds? Learn how to develop your own personal brand and other career boosting tips at this IABC Detroit breakfast meeting. Donna DeLosh, vice president and career management consultant at Right Management, will discuss tips for job hunting, résumés and networking skills. We’ll also practice our newly sharpened networking skills.

The cost is $10 for members and $20 for non-members. To register, via PayPal, go to www.iabcdetroit.com. You do not need a PayPal account to use PayPal.

Contact Nancy Skidmore at nskidmore@earthlink.net or 248-546-5490 with any questions.

If you don’t know what women want — and where they go to get it — you’re missing a huge opportunity to get your product, brand, personality or news in front of millions of American consumers who wield incredible economic power in today’s new economy.

Put simply, women control 80 percent of all household purchases, according to Entrepreneur. Upshot: If you can reach them through the media they trust most, you can reach their hearts — and pocketbooks.

Learn how it’s done and boost your chances of scoring golden ink and precious airtime in the nation’s top women’s lifestyle media, including leading mommy bloggers, by sitting in on this advanced meet-the-editors training session. You’ll discover how to grab the attention of editorial gatekeepers at the most influential titles in this space, what they are covering in the months and year ahead, and what editorial hot buttons you must hit when pitching them (and their competition). You’ll walk away with exclusive relationship-building tips and enjoy a rare behind-the-scenes look into the very best practices and techniques your team needs to boost your hit rate in this sector’s glossiest pages, most widely watched programming and most widely browsed sites.

Presenters:

• Alison Brower, executive editor, Redbook (circ. 2,209,060)
• Jonna Gallo Weppler, articles director, Family Circle (circ. 3,914,927)
• Lea Goldman, features editor, Marie Claire (circ. 992,595)
• Angela Ebron, articles director, Woman’s Day (circ. 3,800,000)
• Nancy Minikes, research editor, features, Woman’s World (circ, 1,423,742)

The cost is $299 per dial-in site (unlimited attendance per dial-in site). To register, call 800-959-1059 or click here.

This year’s keynote speaker is award-winning journalist Mara Schiavocampo, digital correspondent for “NBC Nightly News with Brian Williams.” Companies represented by speakers will include AOL, Associated Press, Dow Jones & Co., Essence, FOX News, FutureBrand, “Good Morning America,” Hearst, The Knot, NY1, New York Daily News, The New York Times, Nickelodeon, and many more.

By donating products for the New York Women in Communications Foundation Student Career Conference gift bags, your brand can connect directly with the ambitious and dynamic students in attendance (mostly young women ages 16-25). As an added benefit, the cost of goods and services donated to the foundation for this purpose is tax deductible.

To participate in the gift bags, your company needs to provide a minimum of 300 items that must be delivered to the New York Women in Communications offices no later than Thursday, Nov. 5. We’re also seeking raffle donations valued at $50 or more. There is no fee for approved product placement. We do charge a fee for insertion of approved promotional materials (where no product is provided).

For more info: http://www.nywici.org/students/career-conference

If your company would like to get involved with product donations, please e-mail Linda Krebs at goodybagdonations@gmail.com by Nov. 5.

DEMO brings the most comprehensive portfolio of credible emerging technologies to light, including early stage, market-ready products vetted exclusively by Matt Marshall, an influential authority on startup and emerging trends. Marshall emerged from within the VC community to launch VentureBeat, lauded by the New York Times as being one of the “best blogs on the Web.”

Since its inception, DEMO has built an unmatched track record of selecting, coaching, promoting and making successful some of the most game-changing products the world has ever seen.

Apply at to launch as a demonstrator or pitch your business idea, plan or prototype as an AlphaPitch entrant at www.demo.com. The application deadline is Jan. 18, 2010.

We are currently seeking a freelance account executive and sales associate:

Sales Associate:

The ideal candidate should be a take-charge individual who works and thinks independently; an avid consumer of news, trends and ideas; and a self-motivated go-getter who can bring in new clients in all industries. The candidate should have the ability to go out into the field and generate sales leads. Commission is based on experience.

Experienced Publicist:

We are in search of a high-energy, overachieving publicist with at least 2-5 years of experience. Must have excellent writing and communication skills. Commission based on experience.

Interested candidates, send us your best why-we-should-hire-you pitch, along with your CV, to kristina@adamklugerpr.com