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		<title>Tip of the Month: Responding to Opportunities</title>
		<description>By Sandra Beckwith:

An author I was coaching by phone this week mentioned that she was frustrated. She responds to queries from journalists looking for her particular expertise, but never hears back from the reporters -- not even a "Thanks, but no thanks," e-mail. "Is it always like this?" she asked.

I ...</description>
		<link>http://profnetpost.prnewswire.com/2008/07/08/tip-of-the-month-responding-to-opportunities/</link>
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		<title>Promo Opp: Gift-Bag Products for Milwaukee Fashion Week</title>
		<description>Milwaukee Fashion Week launches Oct. 3. This city-sanctioned event brings professionals in beauty and fashion to Milwaukee to share their expertise, while providing a platform for locals to gain exposure on a national level.

This year's event includes celebrity makeup artist Billy B, celebrity hair stylist Syd Curry and "Sex and ...</description>
		<link>http://profnetpost.prnewswire.com/2008/07/02/promo-opp-gift-bag-products-for-milwaukee-fashion-week/</link>
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		<title>PR Newswire Webinar July 16</title>
		<description>PR Newswire is hosting a free webinar, "Powerhouse News Releases: Writing for Print, Broadcast and the Web," Wednesday, July 16, at 1 p.m. EDT.

News releases aren't just for journalists anymore -- they're read by bloggers, customers, shareholders and consumers alike. Join us for a free webinar and learn how to ...</description>
		<link>http://profnetpost.prnewswire.com/2008/07/01/pr-newswire-webinar-july-16/</link>
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		<title>Bulldog Reporter&#8217;s PR University Audio Conference July 10</title>
		<description>Bulldog Reporter's PR University is hosting an audio conference, "Pitching News Magazines: Editors at Top Weeklies Show PR How to Reach Millions," Thursday, July 10, at 1 p.m. EDT.

Nothing guarantees becoming a household name overnight quite like a hit in any of the newsweeklies who together reach close to 10 ...</description>
		<link>http://profnetpost.prnewswire.com/2008/07/01/bulldog-reporters-pr-university-audio-conference-july-10/</link>
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		<title>Call for Entries: Product of the Year</title>
		<description>The "Product of the Year" title has been the standard of consumer-voted confidence for product innovation in Europe for the last two decades, and this year it launches in the U.S. for the first time.

Product of the Year (POY) is announcing a call for entries on consumer packaged goods launched ...</description>
		<link>http://profnetpost.prnewswire.com/2008/07/01/call-for-entries-product-of-the-year/</link>
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		<title>Bulldog Reporter Webinar July 2</title>
		<description>Bulldog Reporter is hosting a webinar, "Management Secrets of High-Performance PR Departments: Traits Every Communications Team Must Embrace in Changing Times," Wednesday, July 2, at 1 p.m. EDT.

PR departments have never had more challenges -- or opportunities. Online media is creating whole new territories for PR to cover, while at ...</description>
		<link>http://profnetpost.prnewswire.com/2008/06/26/bulldog-reporter-webinar-july-2/</link>
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		<title>Direct Marketing Association Seminar July 14-16 in Boston</title>
		<description>The Direct Marketing Association is hosting "Direct Marketing Institute," a three-day seminar that offers an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise and update their knowledge. We’ll cover all the core aspects of direct marketing, from the basics ...</description>
		<link>http://profnetpost.prnewswire.com/2008/06/26/direct-marketing-association-seminar-july-14-16-in-boston/</link>
			</item>
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		<title>Direct Marketing Association Webinar July 10</title>
		<description>The Direct Marketing Association is hosting a webinar, " Personalized Cross-Channel Marketing with PURLs," Thursday, July 10, from 1 to 2 p.m.

Have you heard about the new PURL and GURL? What was once known as a classy piece of jewelry and your sister who would wear it are now direct ...</description>
		<link>http://profnetpost.prnewswire.com/2008/06/26/direct-marketing-association-webinar-july-10/</link>
			</item>
	<item>
		<title>Direct Marketing Association Webinar July 8</title>
		<description>The Direct Marketing Association is hosting a webinar, "Segmentation and Targeting: Moving Beyond Acculturation," Tuesday, July 8, from 1 to 2 p.m.

Successful targeting and segmentation really is the heart of captivating direct marketing. Understanding who and how we should be targeting, what we should be offering and emphasizing, and how ...</description>
		<link>http://profnetpost.prnewswire.com/2008/06/26/direct-marketing-association-webinar-july-8/</link>
			</item>
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		<title>Promo Opp: Celebrities and Liquor Sponsors for NYC CD Release Party Hosted by Sting</title>
		<description>KMR Communications, Inc. (www.kmrpr.com), a beauty, fashion and lifestyle PR firm worldwide, is hosting the launch of innovative spiritual music artists Sri Michael and Uma Nanda Saraswati's debut album "The Ivy Ceiling," with tracks featuring Russell Simmons and Sting. Sample tracks can be heard by visiting http://www.lokahmusic.com. Russell Simmons does ...</description>
		<link>http://profnetpost.prnewswire.com/2008/06/25/promo-opp-celebrities-and-liquor-sponsors-for-nyc-cd-release-party-hosted-by-sting/</link>
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